Bournville again: can a new Birmingham hospital recreate the Cadbury effect?
“Cities need to understand and harness the potential of their existing wealth,” says Matthew Jackson, deputy chief-executive of the Centre for Local Economic Strategies, who helped create the Preston model and is now running the Birmingham project. “All cities have organisations in the public, commercial and social sectors which employ a lot of people, spend a lot of money through purchasing goods and services, and are rooted in that city and therefore unlikely to leave.”
